Recruitment is full of moments that shape how people feel about your company but most are treated as transactions. In this keynote, Adriaan Kolff shares how Matchr redesigned its entire recruitment process using the Matchr Magic framework inspired by Unreasonable Hospitality. You’ll learn how small, intentional actions can transform ordinary interactions into extraordinary experiences for candidates, clients, and employees. Through real examples from TRC, Adriaan shows how designing for emotion creates deeper trust, stronger relationships, and lasting impact. This is how recruitment moves from process to experience and from good to unforgettable.
Great hiring isn’t just about sourcing—it’s about alignment at every step, from finding candidates to calibrating profiles to making confident decisions. Yet this is where many recruiting teams spend the most time and encounter the most friction. High-output companies are showing there’s a better way.In this session, Metaview co-founder & CEO Siadhal Magos will share why an agentic approach—where AI agents proactively partner with recruiters—is becoming the new standard in hiring.You’ll leave with pragmatic playbooks inspired by teams at Brex, Deel, and ElevenLabs—organizations embracing more collaborative strategies where humans and AI work side by side. You’ll also learn how to align on candidate profiles from day one, streamline the evaluation process, and scale hiring decisions with greater efficiency and precision.
AI is shaking up recruitment; faster sourcing, automated screening, chatbots doing interviews. With all the hype, it’s easy to wonder: will recruiters even be needed in the future?The answer: Yes! But not if you keep doing things the same old way.In this talk, Mahmoud will break down what AI actually means for your job security, where it helps (and where it falls flat), and how you can make yourself indispensable by shifting from the typical “order-taking” mindset to a business partnering one. Expect practical advice, candid examples, and a reality check on what it really takes to future-proof your role without losing the human edge that no algorithm can replace.
Beyond Hiring: Turning Candidates into Ambassadors
Recruitment is not just the starting point of your employee journey — it is your brand in action. Every candidate interaction shapes how people see your company, whether they join you or not. In this keynote, Michelle de Bruijn takes you through the full cycle: from designing a respectful candidate experience, to translating that experience into long-term employee engagement. She shares how to measure what truly matters, how to turn feedback into action, and how GenAI can support — without replacing — the human side of hiring. Expect a candid, practical session that shows you how recruitment and employee experience are two sides of the same coin.
After this session you will know how to:
Create a candidate experience that strengthens your employer brand — even when the answer is “no.”
Connect candidate experience to employee experience for long-term impact.
Use simple measurement tools (like NPS) to improve processes continuously.
Apply GenAI in recruitment to save time and free up space for human connection.
Transform recruitment from a transactional process into a brand-building advantage.
Recruitment as Engagement - Human‑First Storytelling to Build Community
Human- centered messaging strategy that prioritizes purpose and connection
Ideas to build a recruitment-to-employee talent community that nurtures engagement
Framework to attract talent across generations
Building your EVP with AI in 4 hours
Key take-aways:
- How to strengthen your EVP with the use of AI
- Have a more strategic approach to implementing AI in your organisation
- Do more with less
Participate in discussions on various topics, from AI agents in TA to skill-based hiring and candidate experience. Up to 8 participants per table. 8 roundtables per session. You can sign up for teh roundtable of your choice at the registration desk on the event day.
Participate in discussions on various topics, from AI agents in TA to skill-based hiring and candidate experience. Up to 8 participants per table. 8 roundtables per session. You can sign up for teh roundtable of your choice at the registration desk on the event day.
This 40-minute interactive workshop focuses on how recruiters can lead the hiring team to leverage each member’s unique perspectives and strengths while reducing bias in selection decisions.
Like in music, playing together requires openness, listening, and trust. Once that is established, recruiters can guide the whole “ensemble” toward more effective hiring outcomes.
Using musical ensemble principles, participants explore how different team members bring distinct "instruments" to the process, from the recruiter’s sourcing expertise to the hiring manager’s role-specific knowledge to the HR specialist’s compliance awareness.
The session addresses how recruiters can create space for all voices to be heard, recognise when certain perspectives might be drowning out others, and introduce evidence-based practices that help the team see blind spots. Participants examine real selection scenarios through multiple lenses: a recruiter’s network insights, a technical interviewer’s skill assessment, and a diversity advocate’s inclusion perspective, and learn how to bring them into harmony rather than conflict.
Through structured discussions, recruiters practice identifying when personal bias or departmental pressures create “discord” in hiring, and develop strategies for facilitating productive dialogue about candidate evaluation. The workshop also highlights how different stakeholders’ backgrounds, whether in sales, engineering, or HR, shape their candidate preferences, and how recruiters can channel these differences into stronger, more balanced hiring decisions.
Designed for recruiters ready to move beyond being “order-takers” toward being facilitators of collaborative, fair, and effective hiring practices. You will leave with concrete communication frameworks for guiding your teams to better decisions while making sure every perspective is heard.
In today’s talent market, the lines between inbound and outbound recruiting are blurring—and AI is the matchmaker bringing them together.
In this session, we’ll unpack 5 real-world stories where recruiters and talent teams used AI not just to automate, but to elevate their sourcing and attraction strategies. You’ll hear how we are blending outbound reach with inbound magnetism—powered by smart tools that free up recruiters to focus on what matters most: human connection.
We’ll dive into:
- How AI is transforming cold outreach into warm conversations
- The rise of “inbound-first” strategies with outbound-level personalization
- Tools and tactics that are actually delivering results (not just buzz)
- How recruiters can stay in control, not get replaced
- The new role of storytelling in attracting top talent
Whether you’re deep in sourcing or leading a talent team, this talk will give you practical takeaways, a future-focused mindset, and a few laughs along the way. Let’s stop pitting tech vs. human—and start using both to win.
Recruiting is evolving faster than ever. Imagine waking up in 2035 as a recruiter: AI, data, and automation have transformed how we attract and assess talent, while human connection, storytelling, and ethics define real excellence.
This keynote explores the recruiter’s journey from today’s challenges to tomorrow’s opportunities, blending skills-based hiring, data-driven decision-making, and technological fluency with the enduring power of human insight.
By tracing the shift from operational executor to strategic talent architect, Rudi Bauer will uncover the skills, mindsets, and technologies that will define top performers in 2035, and how today’s talent leaders can start preparing for that future now.
TRC 2025 brings together 18 industry-leading experts to share game-changing insights, emerging trends, and actionable strategies. Expect a day packed with practical advice and interactive sessions designed specifically for recruitment professionals ready to lead the future.
Adriaan Kolff is a dynamic motivational speaker and serial entrepreneur with a passion for igniting change and driving success. With a proven track record in the recruitment industry, Adriaan has founded and scaled multiple ventures, cementing his reputation as a visionary leader.
Renowned for his captivating keynotes, Adriaan’s presentations are not only engaging but also deeply inspiring, leaving audiences energized and empowered to pursue their goals.
His unique blend of personal anecdotes, practical insights, and motivational strategies resonates with diverse audiences, making him a sought-after speaker at conferences and corporate events worldwide.
Rudi Bauer, with 28 years in telecom, IT, and advertising, focuses on the dynamics between companies and people. As StepStone’s Chief Evangelist from 2018 to 2020, he delved deeper into these interests.
Since August 2020, he’s been the CCO and Managing Director at WeAreDevelopers, enhancing sales, customer excellence, and global reach. He also co-founded the Viennese agency, Active Concepts, emphasizing corporate culture and team development.
Rudi stands out as an HR expert, offering deep insights, best practices in recruiting, and a critical perspective on HR trends and societal shifts.
Alla is a technical sourcing expert, speaker, and coach. Currently, she is Tech & Art Talent Sourcer at Riot Games. She leads the Amsterdam Slack Platform Community and hosts free WAN parties weekly for Tech Sourcers. Alla enjoys building and testing sourcing tools, speaking for sourcing and developers communities, working in pairs with other sourcers, programming in Scratch, or playing video games.
Follow Alla on Linkedin to learn more about her journey as a sourcing expert and industry insights, and ask her for a link to join her regular Friday sourcing parties.
Jurgis Didžiulis (aka Jurgis DID) is a Colombian-Lithuanian with a unique talent for bringing people together through the magic of musical co-creation.
Part speaker, activist, and performer, he has navigated the intersection of music and social transformation for 20 years with a focus on upgrading culture (beliefs and behaviors) through culture (creative expression). He has built a career activating and educating communities and organizations through participative music.
Mahmoud is a Talent Acquisition expert with more than 8 years of experience recruiting for agency and in-house teams around the EMEA region. He's currently leading GTM Recruitment at Semrush globally and previously led the Data & AI business at Nike. He's also the Founder of Egypt Recruiting Community, the first community in Egypt created to bring the recruitment & talent sourcing industry together to learn, exchange ideas and network.
Mahmoud is very active in the recruiting community and you've probably bumped into him in one of the meetups around Amsterdam. He's most excited when sharing something with others around recruiting, and he can't wait for this one.
Born and raised in Apeldoorn, the Netherlands, Karim Gharsallah is of Dutch 🇳🇱 and Tunisian 🇹🇳 descent, a blend that shaped his curiosity about people, culture, and potential from an early age.
After finishing his Bachelor’s in Applied Psychology, he discovered his passion for Talent Acquisition. He loves building high-performing teams within fast-paced organisations where business and people development come together.
Currently serving as Head of Talent Acquisition at BDR Thermea Group (HVAC), Karim is focused on building a global TA function, a Centre of Excellence that helps enable the energy transition across Europe.
Siadhal is the co-founder and CEO of Metaview, the AI platform for radically better hiring. Metaview is loved by TA leaders, recruiters, and hiring teams at companies like Deel, Miro, Quora, and thousands more. Prior to founding Metaview in 2018, he was a Product leader at Uber.
During the last 13 years, I have worked with many companies of different sizes, from startups to corporate, building teams, setting up processes, and establishing best practices for hiring success, employer branding, and organizational culture that thrives. Most people describe me as a geek, a part artist and part scientist (there is so much to learn), high-sensitive (HSP), social introvert, gritty (the term 'giving up' is not in my vocabulary), and apparently, I make good jokes from time to time.
Jim is the VP of People and Talent of Ashby. Prior to joining Ashby, Jim was the VP of Talent at FullStory, where he was an Ashby customer (he loved the product so much that he joined Ashby). In Jim's twenty plus years in talent he has also spent fifteen years with Google where he was the Global Head of Online Talent Channels. In that role, his teams handled over 4 million applicants a year, and Jim developed a passion for the intersection of talent, data, processes, and tools, including helping to design Google's in-house built Applicant Tracking System.
With the Ashby team, he is now building the team to build the next-generation TA platform to help companies excel at every step of the modern hiring process.
As Head of Recruitment & AI for the Benelux region with over 15 years of experience, I specialize in driving innovative talent acquisition strategies focusing on AI integration and employer branding. I’ve managed recruitment in highly competitive markets, particularly in the IT industry, where I’ve developed strong expertise in building compelling Employer Value Propositions and optimizing recruitment processes through AI.
I’m passionate about creating seamless AI integration in recruitment and enabling data-driven decisions. My experience spans across managing digital transformation in talent acquisition, enhancing candidate experiences, and developing recruitment strategies that drive long-term engagement.
Julia is a Principal Talent Partner at Eventbrite with 8+ years of experience in recruitment and a background in Talent Acquisition, HR and clinical psychology.
She’s passionate about unlocking people’s potential and sees recruitment as more than filling roles—it's about helping people navigate life-changing transitions. Julia has worked across global teams and cultures, and she thrives on creating inclusive spaces where everyone can grow.
She’s also a Madrid ambassador for the Transform HR Global community, organizing HR events across Spain to connect and inspire people professionals.
Outside of work, she plays the flute and performs with bands—music being her lifelong creative outlet. Julia’s most energized when sharing ideas about growth, hiring, and people development—and she’s so excited for this one!
I help companies hire better. 🎯 I've hired hundreds of people and led organizations in hiring thousands. 🚀
The best knowledge teams do not live in one location. 💻
I enjoy connecting with people, learning new things, and challenging myself to be better every day. In my work, I channel this passion into finding ways to make recruiters more effective and improving team infrastructure through data. I value great conversation and the great outdoors. I am also a life-long learner, personal finance scholar, and nutrition experimenter.
Stijn is an HR and Transformation professional with 25+ years of international experience. He has held executive roles in global corporations (L’Oréal, Unilever, Randstad) and mid-sized companies (Provimi, ForFarmers, Refresco), leading HR transformations, organizational changes, and strategic recruitment.
Stijn is known for his open and interactive communication style, combining humor, high energy, and optimism with a practical, hands-on approach.
With a rich blend of strategic insight, practical experience, and a dynamic presentation style, Stijn is a speaker who leaves audiences both inspired and equipped to tackle real-world challenges.
Anastasia Pshegodskaya is Global Director of Talent Acquisition at Remote and was named among the 30 Most Influential Voices in Tech by the D2 Collective. With a career spanning leadership roles at GitLab, Uber, and Dell, she brings deep expertise in global hiring, sourcing innovation, and building diverse, high-performing teams.
Anna Brandt is a global talent leader, board advisor, and investor with deep experience in scaling organizations and shaping executive teams. As co-founder of Invested and Venture Partner with leading funds, she supports founders, boards, and executives in building resilient organizations, with a focus on leadership, succession, and the future of work.
Karim El Oteify is the Founder of The Wheels of Impact, a boutique agency utilizing the intersection of change management, communications and DEI to boost employee engagement in a mission to create equitable workplaces where every voice is valued and every talent is leveraged.
Together with a team of interdisciplinary specialists, Karim develops customized interventions, from learning sessions to long-term comprehensive solutions, such as Inclusive employer branding, Engaging across differences in the workplace and Developing future-proof talent communities, with clients ranging from KLM, and We in Quantum, to Trivium Packaging.
Michelle de Bruijn is a Senior Tech Recruiter at Eneco, where she focuses on attracting top product and tech talent. With a background as a recruiter, onboarding specialist, and speaker, she shares insights on candidate experience, employee journey, and effective communication. Outside of recruitment, she runs Villa Vora, a holiday home in Puglia, Italy, reflecting her passion for freedom, creativity, and making dreams reality.
Merlijn Angad Gaur is a career coach, composer, and talent acquisition expert with 20+ years of international HR experience. As former Head of Talent Acquisition at the Nobel Peace Prize-winning OPCW, he led global recruitment and introduced innovations such as behavioural assessments and diversity-focused sourcing.
Today, as founder of Musical Minutes, he combines recruitment expertise with music, using piano improvisation to help professionals find their authentic career path and teams strengthen collaboration. He is also a Senior Executive Consultant at Impactpool and host of the Impactpool Career Podcast, exploring insights from leaders in the international impact sector.
Leandro knows what most AI consultants miss: the difference between automating tasks, augmenting recruiters, and what must stay human. Hiring is tribal, you can't automate belonging. But you can automate the grunt work so recruiters have time to build relationships.
As Head of AI Operations, he designs these systems. He has also helped scale companies such as Loop Earplugs and Backbase.Through The AI Laundry, he trains European talent teams to do the same—from startups to scaleups.
Ten years in recruitment. Still convinced that great talent teams should be revenue drivers, not service desks.
Fiasal is a Global Talent Acquisition Director at Civica. He is leading TA transformation as Civica becomes the Global GovTech Champion.
Balazs is a Sourcing Leader, Keynote Speaker, and Talent Acquisition Strategist. Since 2020 he’s leading CODE, a boutique Sourcing Advisory Agency with the mission: helping great companies maximize their sourcing capabilities. Over the last almost 20 years, Balazs has been engaged with various European and global organizations to set up best-in-class sourcing functions and organization-wide sourcing expertise.